OzTAM, Australia’s television measurement body has confirmed that Foxtel will no longer be reported in OzTAM datasets, including VOZ for Total TV and VPM (video player measurement), from 31st December 2024. A statement from OzTAM said: OzTAM in conjunction with Seven, Nine, Paramount 10, ABC and SBS, remain committed to VOZ as a currency which has also been supported and celebrated by the industry. Free-to-air TV negotiations will be based on VOZ data, commencing from September and OzTAM is also currently evaluating big data opportunities and how this could integrate with VOZ in the future.
Foxtel Media revealed at its 2025 Upfront 12 months ago it was investigating launching its own measurement platform with Kantar Media. See also: Kaboom – Foxtel Media Upfront announcements destined to shake-up TV sector Earlier this month, Foxtel Media CEO Mark Frain updated Mediaweek on progress with their panel. Former Foxtel Media exec Murray Love returned to the company to build it.
More recently former OzTAM boss Doug Peiffer came on board too as a special advisor. Foxtel Media will unveil more detail about the measurement system at next month’s Upfront event. But Frain did tell Mediaweek : “ We’ve been working tirelessly, primarily on the sport side, to make sure that valuable content is measured accurately and consistently.
We did a lot of work with our agency partners over the months leading into the 2024 football seasons. “It’s been a record-breaking season for both .