A former executive producer of has slammed the show, saying the producers need to reformat the second half of the season, as ratings generally peak during the Blind Auditions. "Why are the viewers walking away mid season? That is what needs to be addressed," the former executive producer tells . " has a major issue in the way the show rates on Australian television.
The show always launches strongly and people love the 'blinds' but the fact the national audience drops away while the show whittles the contestants down - is a clear indicator that the show has a flaw in the format." "Kate Miller-Heidke really wants to develop a successful artist and mark my words she will be pointing this out to producers and it won't be the first time," they added. "We don't have anyone in the last three seasons that has made an impact on the charts.
That is a huge red flag and a reason to assess the format." "A reality show should hold onto its audience. The numbers should continue to grow as you follow a winners journey but until works out a way on how to get investment from their audience to follow their favourite artist? The Voice Australia will continue to be just a show about TV moments and not about creating a recording artist.
" The insider added that Channel Seven knows this happens every year, and viewers will turn off after the blind auditions because they don't care about following an artist's journey, but the network hasn't made any changes to fix this. "The issue had been discussed.