Saturday, November 30, 2024 Turkish Airlines, the world’s leading carrier in terms of destinations, has announced its prestigious sponsorship of the 3rd World Sport Tourism Congress, a key event organized by the World Tourism Organization and the Government of the Region of Madrid. This year’s event will take place on 28-29 November at the renowned Santiago Bernabéu Stadium in Madrid, with the theme “Tourism and Sport Creating a Lasting Legacy for Destinations.” The congress will unite experts, leaders, and stakeholders from across the globe to explore the powerful intersection of sport and tourism in driving sustainable growth.
The WSTC aims to foster meaningful dialogue between governments, sports organizations, tourism operators, and other industry leaders. The focus will be on how sport tourism can serve as a catalyst for economic growth, contribute to achieving the Sustainable Development Goals (SDGs), and become a powerful tool for promoting destinations through strategic events and sponsorships. As a global advocate for sports, Turkish Airlines has long been a key sponsor in various sporting disciplines.
From its prominent role in basketball through the Turkish Airlines EuroLeague to its support for international football teams and prestigious events, as well as its ongoing commitment to golf and polo, the airline’s sponsorships reflect its dedication to the global sports community. These partnerships are part of Turkish Airlines’ broader vision to promot.