UTRECHT, Netherlands , Nov. 12, 2024 /PRNewswire/ -- With an ever-increasing focus on engagement with healthcare professionals, evidence backed medical content is the cornerstone for the Biopharma, MedTech and Consumer Industry. Normally the scientific communication plans are made by the global team of these companies and the execution is done by the local and regional teams.
A successful approach requires collaboration between global and local teams, fostering a partnership rather than a top-down approach. Some aspects that are worth considering here are reuse, recycle and reduce the content to be more efficient and faster. It is also imperative to capture the insights from the HCPs after the content is consumed and adapt the scientific and medical communication plan accordingly.
Sharing this experience with world leaders in omnichannel communication and medical affairs, Dr Namrata Singh , Founder and CEO of Turacoz Group moderated the panel discussion on ' Together for customer excellence: Bridge the gap between global and local teams to optimize content delivery ' in the recent Reuters Events: Pharma Customer Engagement Europe 2024, held in London on November 4 th and 5 th , 2024. Sharing the dais with Dr. Almudena Fraga , Director Global CX, Campaigns and Content in Marketing Operations, Lundbeck, Dr.
Viraj Rajadhyaksha , Area Medical Director, AstraZeneca and Dr. Maged Saleh , Global BAVENCIO® Peer-to-Peer Marketing Lead, Merck, the panel discussed about the existing ga.