It's my job to scour trends with a fine-tooth comb and hold a magnifying glass up to the more subtle changes in the fashion landscape. One notable mention this is the prevalence of denim. Denim has been growing darker each season and for 2024 it's everywhere.
It's voguish, sculptural and offered in the deepest shade of inky blue. There's been a considerable shift when it comes to denim over the last three years - leg fits are more structured and we've waved goodbye to the fits of yesteryears pushing denim into one of its most elevated and sophisticated forms. Whereas the noughties consisted of taught fits and stonewash denim, 2024 has seen somewhat of a new, sitting on the periphery between deep indigo and black.
The stitching is noticeably warmer and the fits span everything from straight and wide-leg to barrel. It's not just jeans, either. Although we've come a long way from Canadian tuxedos, those early looks have inspired the current denim uniforms, awash with the deepest shades on jackets, skirts, boiler suits and shirts pairings.
Look no further than this edit if you're hoping to freshen your denim collection with 2024's most coveted shade. From asymmetric skirts to longline shirt jackets, there's more than one way for you to welcome this refreshing shade into your midst. The most simple way to wear the deep denim trend is with a classic pair of jeans and this season we are spoilt for choice with directional shapes, namely wide fits and 2024's coveted barrel-leg.
Styled.