For over 20 years, TRUSS Professional has been a trusted name among salon owners and hair care professionals, offering a diverse range of expertly crafted products tailored to all hair types. Known for its exclusive salon distribution, the brand has made its mark on the international stage, expanding from its roots in Brazil to over 35 countries worldwide. Photo Credit: Courtesy of TRUSS Professional A Commitment to Excellence and Innovation As a proud member of Grupo Boticário, TRUSS Professional is more than just a hair care brand—it's a movement driven by creativity, technology, and a passion for excellence.
The brand’s foundation is built on three core principles: The TRUSS Community: A Network of Innovators At the heart of TRUSS Professional is its vibrant community of ambassadors, experts, and specialists who are reshaping the hair care landscape. These award-winning professionals bring a wealth of knowledge and experience to the brand, driving continuous innovation and setting new standards in the salon industry. Photo Credit: Courtesy of TRUSS Professional Salon-Quality Care at Home Understanding the desire for salon-quality results at home, TRUSS Professional offers an extensive selection of home care products.
With over 11 distinct product lines, TRUSS caters to every hair need, from hydration and repair to volume and color protection. Each product is meticulously formulated to be salt-free, dye-free, vegan, paraben-free, petroleum-free, cruelty-free, and sulf.