After a campaign filled with merchandise from sneakers to watches , a cologne commemorating President-elect Donald Trump has sold out. The "victory" cologne , priced at $119 an online store called "Trump Sneakers" before it sold out, has picked up on the reselling market, with multiple sales over $150 made on eBay since Election Day . The cologne is the "signature scent of strength and success, encased in a luxurious gold bottle," according to Trump Sneakers, the online store selling Trump merchandise.
The fragrance is yet another product in the large collection of merchandise promoting Trump after items such as coins, watches, sneakers, Bibles, digital trading cards and hats were released while he was on the campaign trail. Watches, sneakers, NFTs and more Trump's branded merchandise is aplenty as the businessman-turned-politician continually grew his collection throughout 2024, including the announcement of a line of watches last month. Sign-up for Your Vote: Text with the USA TODAY elections team.
“There’s no precedent in history at all, and certainly not in modern history, for somebody who has monetized the office or running for office of president the way he has,” Don Fox, former general counsel for the U.S. Office of Government Ethics, told the Washington Post about Trump.
Three different watches were offered for pre-order − including the standard "Red Silver Tone Fight Fight Fight" watch for $499, an "Onyx Gold Tone" version of the same watch for $799 and a pre.