THE watches unveiled by Panerai this year mark a significant milestone in the brand’s pursuit of perfection while staying true to its core values. But many may not know that despite having a Swiss headquarters and parent company, Panerai will never stop flying the Italian flag. After all, its origins in the latter country are key to its design philosophies.
And so, Panerai once again celebrates its link to Luna Rossa, the Italian sailing team that first saw watch releases in 2021 which was the year they won the Prada Cup. Co speaking at the watch brand’s presentation in Kuala Lumpur. — Photo: KAMARUL ARIFFIN/TheStar To bring this excitement closer to its fans in Malaysia, Panerai Southeast Asia and Oceania managing director Lesley Co was in Kuala Lumpur to present its standout pieces from Watches and Wonders 2024 Geneva.
Panerai Submersible Luna RossaQuara Panerai’s new Luna Rossa watches belong to the Submersible family, featuring a new material the brand calls Ti-Ceramitech. This is a titanium alloy that has undergone a patented titanium “ceramisation” process through electrolytic plasma oxidation, resulting in the case’s handsome blue hue. According to Panerai, the process turns the surface of the titanium alloy into a dense ceramic layer, improving the material’s hardness; Ti-Ceramitech is 44% lighter than steel and has a fracture toughness 10 times higher than traditional ceramic.
The Ti-Ceramitech case of the Submersible QuarantaQuattro Luna Rossa PAM014.