NEW YORK — After 30 successful years in Canada, Trevello Travel Group has set its sights on the U.S. with expansion plans as well as a CEO for Trevello World Holdings.
Elizabeth Crabill will lead the expansion, backed by her 20+ years of travel industry experience, most recently as CEO of CIE Tours. Zeina Gedeon, CEO of Trevello’s Canadian operating company, will continue in the same capacity, driving the growth and operations of the business in-country. Gedeon will also serve as Chief Operating Officer of Trevello World Holdings.
She will report to Crabill. Crabill will be responsible for expanding Trevello’s host business model into new markets, building the global business by increasing its network of independent travel professionals, growing profitability and market share, maximizing sales revenue and building brand awareness, says Trevello founder Morris Chia. “Thanks to Zeina’s leadership, vision and passion as well as to the dedication, loyalty and tireless efforts of our worldclass team, our Canadian business is thriving, positioning us well for this exciting evolution of Trevello,” said Chia.
He added: “We are the most travel advisor-centric agency, trusted by our community to provide them with the very best support, resources and compensation. As we look to the future and to developing an even greater value proposition for advisors across the globe, we are very happy to welcome a game changer like Elizabeth to the team. We’re going to evolve the trad.