Wednesday, November 13, 2024 Italy’s state-owned rail operator, Trenitalia, and Rail Europe, a prominent distributor of European train tickets, are strengthening their enduring collaboration at the World Travel Market in London. This renewed partnership aims to enhance international access to Italy’s premium high-speed rail network, making it easier than ever for global travelers to experience the country’s exceptional train services. With a shared vision for the future, both companies are focusing on sustainable growth in established markets while expanding their reach to emerging regions.
Significant emphasis is being placed on India and South America, where demand for luxurious and eco-friendly travel options is surging. India has been identified as a critical growth market, driven by a rising preference for premium travel experiences. To meet this demand, the partnership is set to bolster Frecciarossa’s high-speed connectivity and streamlined booking systems in the region.
Similarly, with South America poised to send a wave of visitors to Italy for the Jubilee in Rome in 2025, Trenitalia and Rail Europe aim to provide an unmatched rail experience. This will enable travelers to explore not only the Eternal City but also the breathtaking destinations across Italy. “The partnership between Trenitalia and Rail Europe has been a transformative force in making high-speed travel an accessible luxury for international travellers,” said Pietro Diamantini, Head of High .