This basic but bountiful business of simple communication is now far too complicated and confused despite a vast array of helpful tools lined up to help along our information highway. Trouble is they don’t tell you how to say what you mean or mean what you say. I’m staggered by the number of folk who don’t know how to respond to a cheery "Good morning!”, even when they’re not whiling one away, good, bad or indifferent, by pirouetting , preening and prattling on a mobile phone or some other mechanical wizardry in the street.

Who first decided this might be a cool contribution to a trendy version of Normal for Norfolk? A veritable hurricane of hyperbole is roaring through casual conversations to dominate mundane topics with exaggerated cries of “Wow!”, “ Fantastic!”, “Unbelievable!” and “Incredible!”. Those able to string a kind of sentence together hit the heights with: So,..

. yeh, know what I mean, like ..

.” They usually finish up sharing those virulent favourites “Gutted!” and “Gobsmacked!”. I’m worried at the amount of Westminster and Whitehall claptrap seeping into chats on my social rounds.

“Positive feedback” and “worst-case scenario” are bad enough but I know they are simply pacesetters for the dreaded level playing-field at end of the day. I’m convinced we ill be fed even bigger diets of facile soundbites and soppy slogans, lazy abbreviations and tiresome trendybabble spawned by so-called celebrities before someone makes .