Travly is a new social-first discovery and hotel booking platform designed to cater to the growing number of travelers who rely on short-form video content for trip ideas. The platform features user-generated content that provides authentic reviews of hotels instead of generic information and often outdated images. Creators who submit videos of hotels have the chance to earn a 5% commission from bookings.

Co-founded by travel enthusiasts Zak Longo (CEO) and Mayur Patil (COO), Travly initially began as a travel network on Instagram and TikTok. In the summer of 2022, the duo acquired @Travel , building a social community of millions of followers across Instagram, TikTok, and Snapchat. Longo and Patil run 45 channels in total, including @Cruises, @Hotels, @Resorts, and @Vacation on Instagram and TikTok.

Collectively, the pages reach over 1 billion monthly views, they say. Travly also has an ambassador group of about 1,000 creators who help out with brand deals on its host of social media accounts. The company recently branched out to develop its own trip discovery product, using its insights to launch a video-focused booking platform and mobile app .

Travly integrated with Booking.com to power its search capability, which features millions of hotels worldwide. “We were always like, ‘Okay, we need a product to go with this,’” Longo told TechCrunch.

“So we put our heads together, and we were thinking, ‘Why don’t we do a booking platform?’ Because nowadays, we feel .