Travis Kelce turned heads at the 2024 US Open , not just for his presence alongside Taylor Swift but for his signature standout style. Held at the USTA Billie Jean King National Tennis Center in New York, the event was as much a showcase of top-tier tennis as it was a parade of fashion statements (giving the concurrent NYFW a run for its money) with Travis leading the charge. His outfit was an ode to Tenniscore , from head to toe, highlighting his knack for blending high-fashion with a relaxed, almost playful approach.
The result? A look that would make even Zendaya’s Challengers press tour wardrobe proud. "This pristine and preppy tennis aesthetic, appealing to both sports enthusiasts and fashion aficionados alike, has captured the imagination of many, amassing over 20 million views on TikTok," explains H! Fashion’s Orion Scott of the Tenniscore trend. "Zendaya and her famed celebrity stylist Law Roach served up stylistic tennis-charged looks for the global press tour , many, if not most, referencing classic tennis style, reinvented into a palatable and wearable wardrobe.
Many of her looks caught the attention of both fashion and sport lovers, projecting searches for cable knit jumpers by 1,250%, whilst polo shirts have increased by 222%." The star of Travis’ ensemble was a chic Gucci bucket hat, ringing in at £415. It of course featured the brand’s classic green and red stripes, against a camel canvas—retro yet right on trend, perfect for a sunny day of outdoor s.