TRAVIS Kelce friends reportedly think he has "changed" since he started dating Taylor Swift. The Kansas City Chiefs tight end, 34, has reached a new level of fame with his superstar girlfriend. He has been jetting around Europe this summer following Swift and The U.

S. Sun revealed he spent $71,950 on designer gifts. A source told Life & Style that Kelce's old pals think he is a new man.

"He's traveling by private jet, wearing the occasional bling, buying designer suits and splurging on grooming like he's Brad Pitt ," the insider said. "He's enjoying life to the fullest." “He’s nothing like the guy they used to know.

READ MORE IN FOOTBALL "He used to be much more humble, which was part of his charm.” Many friends of Swift and Kelce have disputed the claims after spending time with the power couple. Travis and brother Jason are becoming targets for mega deals after attending the Cannes Lions International Festival of Creativity.

The Kelce brothers were invited to the event, where many advertising and branding experts meet up for awards and business deals. Most read in American Football While at the festival, the brothers found multiple new opportunities to leverage internationally. "That was something that was in the conversation for many weeks, and it was marked and highlighted in their schedule as it’s the place to be to network, to speak and to make business with people, companies, brands and experts that have influences all over the world, and in markets that are st.