Share to Facebook Share to Twitter Share to Linkedin The shores of Denmark are recording peak visitors and bookings getty Northern Europe is having what Bloomberg calls 'a travel moment' and while it may not be beating southern Europe yet in terms of numbers, the climate crisis, remote working and overcrowding are pushing tourists north to seek out 'coolcations'. Take the shores of Jutland, where continental Denmark hits the North sea, for instance—VisitDenmark reports an increase in visitor numbers of 119% in 2023 and while the water temperature once required a wet suit, the rise in summer temperatures means that's no longer the case. What a perfect opportunity then, for these new travelers to join the locals and regular German visitors and sample the traditional villages, surfing beaches and fresh prawns.
One of the draws in Jutland particularly, is that the Danish government minimizes foreign investment and construction—it just means that you might not find a hotel room if it gets too crowded. Likewise, VisitSweden is advertising coolcations that not only tick the right temperature box for heat-weary travelers but also advertise more sustainable holidays too. Overnight stays in northern Europe since 2019 are up 38% in Denmark, 18% in Norway and 9% in Sweden.
Overtourism in some of the more southern destinations is another reason that people are seeking the more remote, untouched areas of the north. While researchers at Princeton are looking at ways to cool down green s.