Sunday, September 8, 2024 Global Premiere of Anhui International Culture and Tourism Festival Video Debuts on CCTV.com The Anhui International Culture and Tourism Festival is set to captivate a global audience with its latest promotional video, marking the festival’s 14th edition. On September 10, 2024, Hefei, the capital of Anhui province, will host the grand opening ceremony of this annual event, serving as a vibrant platform that merges cultural expression with tourism and promotes international collaboration.
The festival aims to highlight Anhui’s cultural heritage and scenic beauty through various performances and tourism events, making it a key event for the global travel and tourism industry. In preparation for the event, Anhui’s culture and tourism officials have strengthened their partnership with CCTV.com, establishing connections with more than 200 major media outlets worldwide.
These outlets include global powerhouses like CGTN, the Associated Press, Yahoo, Facebook, and YouTube. This strategic media collaboration seamlessly integrates traditional broadcasting with digital platforms, ensuring a broad and immersive reach. Already, the festival’s promotional content has generated over 32 million views across platforms, with CCTV alone accounting for 14 million of these views and receiving over 300,000 likes.
The media campaign is part of Anhui’s ongoing efforts to amplify its tourism message, “Beautiful Anhui, Welcoming Guests Worldwide.” This initiati.