ALEXANDRIA, VA — Travel Leaders Network (TLN) has released the results of a comprehensive survey of its North American travel agency members, highlighting significant trends and growth opportunities for travel advisors. The survey reveals an increase in luxury travel demand, a promising future for independent (FIT) travel, and a strong return on investments in lead generation and social media marketing. LUXURY TRAVEL & CRUISES ON THE RISE According to the survey, luxury and contemporary ocean cruises are the fastest-growing segments, with advisors expecting over 10% growth in these categories in 2025.
In contrast, the premium cruise segment is projected to grow by only 5-10%. Additionally, river cruises are gaining popularity, with 38% of respondents anticipating sales growth of over 10%. On the land side, FIT travel is set to be a significant focus for TLN members, with nearly 80% expecting to increase FIT sales by more than 5% in the coming year.
However, growth in group travel appears more moderate, with only 40% forecasting over 5% growth. Sales for all-inclusive resorts are softening, with half of the respondents predicting just 5-10% growth, and 38% expecting less than 5%. MARKETING INVESTMENTS AND AI ADOPTION TLN members are increasingly recognizing the importance of marketing, particularly through social media.
The survey revealed that 40% of respondents consider social media their most effective tool for driving new sales. To support this, Travel Leaders Network ha.