Friday, November 8, 2024 In a world increasingly dominated by artificial intelligence, travel bloggers at World Travel Market (WTM) London 2024 are advocating for a return to authenticity and original content. Key speakers at the marketing summit emphasized that the demand for genuine, personal content is higher than ever, and while AI has its advantages, it cannot replace the value of real experiences and personal narratives. This push for authenticity was evident across the sessions, with prominent bloggers sharing insights on how original photography, personal storytelling, and brand partnerships are proving to be effective strategies in the competitive travel industry.
Blogger Filipe Gomes, founder of Alma de Viajante, shared his experience with AI-generated content. Conducting a personal experiment, Gomes created a website with AI content to see if it would attract traffic. While the articles initially ranked, they quickly disappeared from search results, a result that he welcomed.
This experiment reinforced his belief in the enduring value of real, high-quality content. Gomes, who has been travel blogging for over two decades, noted that his blog continues to perform well because he remains committed to visiting places and writing about his personal experiences. Malcolm Archer, Head of Sales at Stay22, echoed this sentiment.
He highlighted how quality content remains crucial for driving engagement and achieving meaningful results. Archer advised bloggers to embrace auth.