Trapstar London has collaborated with US streetwear brand Ed Hardy on an irreverent capsule that celebrates both brands’ cultural legacy and the transatlantic influences behind them. Inspired by London’s underground music scene and the city’s enduring connection to youth culture, Trapstar has built a legacy as one of the UK’s most authentic streetwear brands and counted the likes of Cara Delevingne, Rihanna and A$AP Rocky as loyal fans in its heyday. This cultural impact has made Trapstar a perennial name and made a collaboration with Ed Hardy seem almost inevitable.
Founded by legendary tattoo artist Don Ed Hardy, the eponymous label has become synonymous with rebellion and motorcycle culture at the intersection of music and art through contemporary streetwear. The brand’s signature designs often display an explosion of colour and graphics in a way that feels very at home in America. The merging of two legacy streetwear brands with the loud and intricate designs of Ed Hardy teamed with the laid-back silhouettes and single bold motifs from Trapstar has made a transatlantic collaboration that honours both home turfs.
A nostalgic campaign pulls from Y2K street style with lively, candid-like images captured in the city’s depths. Classic Ed Hardy motifs like his distinctive animal tattoo graphics have been redesigned with Trapstar’s signature gothic font and modern silhouettes. The limited edition collection features a full range of apparel and accessories, with gra.