MONTREAL — Transat’s strategy of adding new niche destinations to complement a core South program has kept demand strong for the long-time favourite brand. The company has also expanded its streamlined network with codeshare agreements with Porter Airlines and WestJet. The first phase of Air Transat’s new joint venture with Porter officially launched in June 2024 .
Meanwhile Air Transat’s transatlantic codeshare with WestJet took flight in 2022. Passengers are happy, voting Air Transat the World’s Best Leisure Airline – for the sixth time – at the Skytrax World Airline Awards this past spring. With the start of the 2024-2025 winter season just a couple of months away – and with the launch of Transat electronic brochures for its upcoming winter sun program –, Profession Voyages , part of The Travelweek Group, connected with Joseph Adamo, Transat’s Chief Sales and Marketing Officer (and President of Transat Distribution Canada) to find out what’s on the horizon.
What’s new at Transat for the coming fall and winter? Adamo: “The big news for this winter is certainly the addition of Tulum to our portfolio of destinations, with departures from Montreal and Quebec City. This new airport will serve both the clientele of the many all-inclusive properties of the region and a more intrepid clientele who wish to explore the beauty and culture of Yucatán in autonomy. “Tulum joins the four other destinations in Mexico served by Air Transat: Acapulco, Cancun, C.