K-pop co-ed group KARD / Courtesy of DSP Media Members of mixed-gender K-pop quartet KARD had a lot on their minds as they prepared for a new album. Known for its unique blend of moombahton, a fusion of house music and reggaeton, and mature musical style, KARD has gained explosive popularity overseas, particularly in South America and Europe. Despite its global success, with more than 90 percent of its music streams coming from abroad, the group has felt a strong desire to connect more deeply with its domestic audience.
This led to intense discussions about the direction of its 7th EP, "Where To Now? (Part. 1: Yellow Light)": whether to stick with the signature KARD sound or explore something different. "We were open to either approach," member J.
Seph shared during a group media interview at a Seoul cafe Friday. The interview was held four days ahead of the album's release scheduled for 6 p.m.
Tuesday. "When we were torn between the two, the CEO of our label made the decision for us, which made the process much smoother." The decision to change things up was influenced by the feedback the group received on its previous songs, where fans and listeners found the tracks a bit hard to approach.
"We chose a more easy-listening track this time, something fans can hum along to and sing easily. I think this could be a chance to soften our established charisma," Somin said of the album's lead track, "Tell My Momma." "Tell My Momma" boasts a catchy chorus and full English lyrics with t.