WH Smith opened the first Toys R Us concessions in June last year and has since expanded its partnership to 39 locations. Get the latest top news stories sent straight to your inbox with our daily newsletter We have more newsletters Get the latest top news stories sent straight to your inbox with our daily newsletter We have more newsletters Toys R Us is set to make a significant comeback on the UK high street, with plans to open 37 new concessions within WH Smith stores by Christmas. This expansion builds on the existing partnership between the two retailers, which began in June last year with the opening of the first Toys R Us concessions in WH Smith stores.
The number of locations has since grown to 39, and with the new rollout, a total of 76 WH Smith stores will feature a Toys R Us concession by the end of the year. The first 23 locations have been announced, with the remaining sites to be revealed later this year, reports the Mirror . Starting from September 28, three new Toys R Us shop-in-shops will open every week in the lead-up to Christmas, with Bexleyheath, Eastbourne, and Southampton among the first locations.
Toys R Us initially launched in the UK in 1985 as the "world's first toy supermarket" but went into administration in 2018, resulting in the closure of all 100 UK stores. Don't miss the latest news from around Scotland and beyond - Sign up to our daily newsletter here. However, plans for a relaunch were announced in October 2022, followed by an exclusive deal.