Joniston (third left) receiving a memento from Sebastian at the WFTGA Trainer Convention.KOTA KINABALU (Feb 20): Tourist guides are encouraged to embrace new tools such as Artificial Intelligence (AI) to enhance their capabilities in shaping visitor experiences, said Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai.Joniston said in today’s world, technology is changing the way we work and tourism is no exception, and with the rise of AI, it is important for guides to stay ahead by integrating it into their work.
He said this is especially as tourist guides are the heart and soul of tourism – they are the storytellers, the ambassadors and the bridge between visitors and Sabah’s rich cultural and natural heritage.“AI is not something that we should shy away from.“This is not about replacing the human touch.
In fact, nothing can replace the way tourist guides bring stories to life.“But AI can be a powerful too to enhance storytelling, improve efficiency and stay relevant in this fast evolving industry.“Hence, they are encouraged to embrace new tools such as AI to enhance their capabilities.
“Explore this new technology and see how it can complement your work and elevate the way you engage with visitors,” he said.Joniston said this after officiating the inaugural World Federation of Tourist Guides Associations Trainer Convention at Ming Garden Hotel here Thursday.He said the convention is an important moment for both the associations and.