IT has been easier for tourism to be at the heart of Fiji’s resilience. With its deep connection to nature, the industry has faced climate challenges head-on, from cyclones to tidal surges, and even the COVID-19 pandemic. Each disaster, even when devastating, has been an opportunity for growth and renewal.
What choice do we have, given our island paradise with its location, is expected to face these climate threats well into the future. But these experiences have taught us the value of being adaptable, resilient and prepared. Through every storm, Fiji’s tourism sector has become more determined to protect the environment that draws visitors here.
The hardships we’ve faced have only strengthened our commitment to sustainability, ensuring future generations can continue to enjoy Fiji’s natural beauty and that by rebuilding better and preparing in advance, we can better shape our response and therefore the strength of our resilience. We have learnt that while nature continues to test us, it also shapes us into becoming better stewards of this paradise. In this respect you might say we have really stepped up our game when it comes to protecting our environment, realising that these beautiful landscapes are not just vital for our industry, but often reduces operational costs as a result when we are better prepared and taking care of recycling, reducing and reusing where possible, but that our own safety and survival become a relevant part of this caring.
By reviewing our s.