Monday, November 11, 2024 The Tourism Promotions Board (TPB) Philippines, in collaboration with the Department of Tourism Central Visayas Regional Office, successfully hosted the ‘Love the Philippines Japan Mega Familiarization Tour’ from October 24 to 27, 2024. This large-scale event brought together 76 Japanese travel agents, corporate buyers, educational tourism representatives, and media professionals, offering them a unique opportunity to experience the Philippines’ diverse travel offerings firsthand, specifically tailored for the Japanese market. The tour featured a dynamic business-to-business networking session held at the Fili Hotel NUSTAR Cebu Ballroom, where 98 Philippine sellers presented their latest products and services.
This networking session facilitated an impressive 2,459 business exchanges, generating PHP 31,633,449 in potential revenue and strengthening tourism ties between Japan and the Philippines. Participants were also taken on tours across six prominent destinations: Cebu, Bohol, Iloilo, Boracay, Palawan, and Davao. This itinerary included property inspections, destination tours, and networking activities across various provinces, showcasing the range of experiences available to Japanese travelers.
“Programs like the Japan Mega Familiarization Tour are vital in positioning the Philippines as a premier travel destination,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “Japanese travel agents can envision our country.