Tuesday, August 13, 2024 Aotearoa New Zealand is renowned not only for its breathtaking landscapes and unforgettable travel experiences but also for its enticing food culture. International guests are particularly drawn to culinary offerings. According to consumer research by Tourism New Zealand, engaging in local food tasting tops the list of activities for more than 85% of prospective tourists across all major markets.
“Visitors to Aotearoa New Zealand’s are spoilt for choice when it comes to our food and beverages. Our fresh kaimoana (seafood), world-class wine, craft beer and produce are second-to-none. Visitors can eat and drink their way around Aotearoa New Zealand with hundreds of cafes, restaurants, wineries and breweries to choose from,” says Tourism New Zealand Chief Executive René de Monchy .
“Our delicious food and beverage options can be enjoyed year-round. In fact, the wine harvest and Bluff oyster season both fall in autumn, giving international foodies lots to indulge in during their off-peak visit.” This interest is especially pronounced among tourists from the USA (83%), UK (89%), and Germany (87%).
Meanwhile, 74% of potential Australian tourists recognize New Zealand as a premier destination for high-quality food and wine experiences. “Tourism and international visitor spending will be crucial in reaching the government’s goal to double exports over the next decade. Manuhiri visiting our eateries and bars inject much-needed cash into local c.