Tuesday, July 16, 2024 The Tourism Innovation Summit (TIS) 2024 is scheduled to take place in Seville, Spain, from October 23 to 25. This year’s summit will highlight the latest technologies revolutionizing the tourism industry, focusing on understanding the modern traveler, promoting sustainability, and advancing digital transformation. Over three days, the Tourism Innovation Global Summit will bring together industry leaders and experts to explore how Artificial Intelligence (AI) and Big Data are reshaping the tourism experience.
These technologies enable companies to offer more personalized, efficient, and satisfying services by analyzing vast amounts of data reflecting emerging consumer preferences. Among the notable speakers is Bruno Hallé, partner and co-director of the hotel division at Cushman & Wakefield, who will share the latest industry trends. The International Federation for IT & Travel & Tourism (IFITT) will demonstrate practical AI applications in tourism, while Dolores Ordóñez, vice-president of Gaia-X and General Manager at AnySolution, will discuss the European Tourism Data Space initiative, which aims to stimulate sector growth.
The conference will also delve into how Extended Reality (XR) technologies—including augmented reality (AR), virtual reality (VR), and mixed reality (MR)—are revolutionizing tourism marketing. These immersive technologies offer innovative ways to attract and engage potential visitors, providing interactive and enriching.