Tuesday, August 27, 2024 Tourism Fiji is committed to positioning Fiji as a top global destination by leveraging diverse marketing strategies tailored to different markets. With Australia, New Zealand and the United States leading in tourist numbers, emerging markets like China and India are also showing significant growth. Tourism Fiji, CEO, Brent Hill highlights Fiji ‘s focus on showcasing its natural beauty, vibrant culture, and sustainable tourism practices through targeted campaigns and digital marketing and how the nation is attracting a wider range of travelers.
What are currently Fiji’s top source markets for tourists, and what specific marketing strategies are being employed to attract these travelers to Fiji? At Tourism Fiji, we’re committed to showcasing Fiji’s unmatched beauty and diverse experiences to travelers worldwide, ensuring we stay a top holiday destination. We understand that different markets have different priorities. While Australia, New Zealand and the United States are our current leaders, emerging markets such as China and India are a rapidly growing source of tourists for us.
Our brand platform, Where Happiness Comes Naturally is a celebration of our rich culture, one that values the true drivers of happiness and our stunning natural environment. Our global marketing approach leverages our brand and takes it out to the world in integrated ways using media, digital, PR, comms, events, partnerships and activations. To cater for our diverse m.