Saturday, September 28, 2024 The Moroccan National Tourist Office (ONMT) is set to make its debut at the Tourism Expo Japan 2024, held from September 26 to 29 in Tokyo. Since its inception in 2014, this prominent trade fair has become a vital platform for connecting tourism professionals worldwide and promoting global travel. This year’s event will see more than 1,265 exhibitors from over 80 countries.

Leading a delegation of tourism professionals, ONMT aims to elevate Morocco’s presence in the crucial Asian markets. The Moroccan contingent, consisting of industry operators and key stakeholders, will showcase the country’s tourism offerings on a striking 90 m2 stand, according to ONMT’s official statement. Tourism Expo Japan is expected to draw 150,000 visitors, including over 15,000 professionals, providing ONMT with an excellent opportunity to boost Morocco’s visibility among Japanese travelers.

During the four-day event, ONMT will engage in several high-profile meetings with key players in Japan’s tourism sector. Among these is TO H.I.

S, a travel giant with operations in 60 countries, including a Moroccan branch opened in 2016. Moroccan representatives will also connect with JTB Corporation, one of Japan’s most influential travel organizations. Additionally, ONMT will meet with leading online travel agencies (OTAs) such as Rakuten Travel, with 30 million active users, Jalan.

net, boasting 25 million users, and Ikkyu, a platform focused on luxury travel, which .