Monday, September 16, 2024 The Tourism Authority of Thailand (TAT) recently hosted the China Roadshow, Beijing Station 2024, to boost Chinese tourist arrivals in Thailand. This event saw TAT leading a delegation of travel operators and partners to engage with Chinese travel companies, with the goal of enhancing tourism and fostering stronger ties between the Thai and Chinese tourism sectors. While Chinese tourists are well-acquainted with major Thai destinations like Bangkok, Chiang Mai, Phuket, Pattaya, and Koh Samui, lesser-known cities such as Phang Nga, Krabi, Rayong, and Trat are rich in cultural experiences and poised to attract more visitors.
A key element of the promotional effort is the “5 Must Dos” concept, which emphasizes: New tourism products are tailored to offer Chinese visitors unique experiences, including Thai cooking classes, traditional Thai massage, Muay Thai training, and natural experiences like bathing and preparing food for elephants. Next year, Thailand will commemorate the strong relationship with China by declaring 2025 the “Amazing Thailand Grand Tourism Year.” TAT has scheduled numerous events in collaboration with the Chinese government, including Songkran, Chinese New Year, Loy Krathong, and the Wai Kru Muay Thai Festival to welcome Chinese tourists throughout the year.
Currently, flights from 42 Chinese cities to Thailand cover most of China. Although flight availability has not yet fully returned to pre-pandemic levels, TAT is activel.