Good news for anyone who's griped about the amount of chips in a bag of Tostitos these days. A representative for PepsiCo, the makers of chips that include Tostitos and Ruffles, confirmed to TODAY.com that the company will soon add 20% more chips to “bonus” bags of Ruffles and Tostitos for the same retail price.
The company's decision comes as consumers online are complaining of widespread "shrinkflation," that is, paying the same retail price — or more — for a product that's now smaller. In 2021, the Consumer World website that a bag of Tostitos’ “Hint of Guacamole” chips had shrunk in size from 12 ounces to 11 ounces. The site, which was launched by consumer protection lawyer Edgar Dworsky, also found that a bag of Tostitos “Hint of Lime” chips had dropped from 13 ounces down to 11.
A quick search for #shrinkflation content on X and TikTok shows shoppers annoyed by the skimpier content sizes of everything from to to the now "comically small" One TikTok user only to find five chips inside. "Five chips!" the user yells in frustration while holding up five fingers. The video garnered more than 670 comments from equally irritated shoppers, one of whom wrote, "I can't even bring myself to buy chips anymore.
To get two handfuls in a $6 bag is maddening!" Despite the skimpier packaging sizes, the prices of salty snacks have continued to rise in recent years. In September 2020, the average price of a 16-ounce bag of potato chips was $5.02, By September 2024, the p.