Friday, November 29, 2024 In a major milestone for the European tourism landscape, Torino (Italy) and Benidorm (Spain) have been selected as the winners of the European Capital and Green Pioneer of Smart Tourism competition for 2025. This prestigious announcement was made following a European Jury meeting held in Brussels on 26-27 November 2024. The competition, which aimed to highlight cities leading the way in smart tourism practices, saw 37 destinations from 16 European countries vying for the coveted titles.
In the end, Torino impressed the jury across all four key categories—accessibility, digitalization, sustainability, and cultural heritage—while Benidorm emerged as a shining example of sustainable tourism innovation. This dual recognition represents a significant achievement for both cities and underscores their commitment to transforming tourism into a more sustainable, accessible, and technologically advanced industry. As the 2025 European Capital of Smart Tourism and the 2025 European Green Pioneer of Smart Tourism, these destinations will play a leading role in shaping the future of tourism in Europe and beyond.
Torino, Italy, renowned for its rich cultural heritage, has demonstrated a deep commitment to advancing smart tourism through a series of groundbreaking initiatives. The city’s application for the European Capital of Smart Tourism was bolstered by its remarkable achievements in improving accessibility for tourists, integrating digital solutions, and .