Fitness trackers have become an essential accessory for high performers. The global wearable technology market size crested over $61 billion in 2022 and is expected to grow 14.6% between 2023 and 2030.
Of all the offerings out there, one device appears repeatedly on the fingers of C-suite execs: the Oura Ring. Meta’s Mark Zuckerberg is a fan, so are Square’s chief executive Jack Dorsey and Casper CEO Neil Parik . In 2013, Oura entered the market with the promise of better sleep data.
The company educated wellness-minded masses on the importance of rest at a time when other wearables emphasized metrics such as steps , calories, and heart rate. This message continues to resonate: A decade after the tech’s release, over two million Oura Rings (and counting) have been sold. “We started in sleep, which was a really conscious decision,” says Oura CEO Tom Hale, who joined the company in 2022.
“Sleep is something that everybody does at least once a day, yet no one really knew what was going on with them while they were asleep,” he says. While daytime fitness data amounted to heart fluctuations due to stress, exercise, and more, sleep offered an opportunity for a new kind of experiment. What could be discovered about your well-being during those mysterious eight hours of sleep ? And, eventually, how could you change your daytime habits to coax yourself into a better night of rest? How the Oura Ring works Oura sleep metrics, which include buzzwords such as latency (or the.