Country fashion is about to get a makeover as music star Nathan Carter’s debut clothing line is set to drop at the end of this month, Extra.ie can reveal. Liverpool-born but Ireland (tailor) made, Nathan enjoys a massive following in the country music scene, regularly selling out venues the length and breadth of the country.

But with his new fashion range about to be launched, clean-cut Nathan gone for a spicy advertising campaign, which sees him appearing naked. The Wagon Wheel singer is branching from concerts to clobber with his eponymous range of menswear which he is set to showcase later this month (October 24) with a fashion show and gig. With his range of clothing appropriately titled Carter Clothing, Nathan has decided to get personally involved in advertising the range.

In a black and white teaser clip recently shared on social media, a waterfall shower head is seen running before it cuts to a slow-motion clip of a blurry but obviously naked Nathan in the shower. Another clip shows Nathan, again in slow-motion spritzing his neck with some aftershave. Meanwhile, a third clip pans up Nathan’s body showing off his clothes before he looks off into the distance and then back to the camera.

Nathan’s promotional campaign certainly had his fans hot and bothered with one social media user writing: ‘Oh Holy Mother of God, it’s too early in the day for this,’ with a series of fire emojis. Another fan wrote: ‘I’d like to know who filmed this bit!’ Another: ‘C.