On Wednesday, some Harvard students made headlines by outfitting a pair of Ray-Ban Meta glasses with facial recognition. The DIY project is the latest piece of news to stoke privacy concerns around the ubiquitous technology. As cameras become increasingly prevalent in society, the issue has grown in importance.

Connectivity has a big role in this conversation as well. Remote server requirements introduce their own security/privacy concerns. Even more issues arise when Ring’s parent Amazon and law enforcement enter the picture.

Established in 2017, Plumerai’s key value prop is technology that enhances on-device AI processing. The London-based firm’s has developed a method for performing tasks like people detection and familiar face identification that don’t require sending data to a remote server. Tony Fadell is an early investor.

The iPod creator cites issues he ran into as the co-founder of Nest in his decision to back the company. “We’d have to worry so much just about the storage cost and the data transmission costs,” he tells TechCrunch. “We’re taking full frames.

It’s a ton of stuff that we’re recording, but not recording on-camera. I felt the weight of this all the time.” Additional computers mean additional spending for companies, which is — more often than not — passed onto the consumer.

Fadell points to Ring’s recent decision to double its professional 24/7 monitoring costs as a key indicator. Plumerai specializes in tiny AI, trained on .