Lucky beachgoers saw Olympic medallist Tom Daley this morning. He was on Brighton beach near the Palace Pier around 8am to launch a new responsible drinking campaign with the slogan “don’t drink and dive”. Fresh from his farewell to diving after announcing his retirement on Monday, Tom wore speedos emblazoned with the slogan and stood beside a large stone statue which said “1 in 4”.
This represents research from the Royal Life Saving Society UK (RLSS) which states that 25 per cent of drowning incidents are related to alcohol consumption. The 30-year-old Olympian, who got his fifth medal at the Paris Olympics this year, said: “I’ve always loved being in the water, but maybe more than most, I also understand its power and the need to respect it to stay safe. “I’m proud to be working with Malibu and the Royal Life Saving Society UK to get this message out there.
Stay safe and ‘Don’t Drink and Dive!’” The campaign, run by the drinks company Malibu and the Royal Life Saving Society UK was designed to “get people talking, thinking and drinking differently around water”. This was one of Tom Daley's first appearances since he announced his retirement from diving on Monday (Image: Joe Pepler/PinPep) New research commissioned by Malibu and RLSS released today, has revealed how relaxed some Brits attitudes are towards the risks of consuming alcohol around water. READ MORE: Amber Anning breaks British record in Olympic 400m final The new research found that .