Fox Sports is spending $375 million to put Tom Brady in the broadcast booth, and the network wants to make sure everyone knows he’s there. The seven-time Super Bowl champion made his debut as an NFL analyst during the Fox broadcast of the regular season opener between the Dallas Cowboys and the Cleveland Browns on Sunday. But first came a Brady hype video leading into the pregame show, where the studio team admitted they couldn’t help but “fanboy” over their new co-worker.
“You’re a broadcaster, how about that!” play-by-play announcer Kevin Burkhardt said when the camera cut to the booth in Cleveland where Brady, in a coat and tie, made his first appearance on screen. “We’re here. It’s been quite a journey, but I love being your partner,” the ex-quarterback responded.
Brady played 23 years in the NFL before retiring after the 2022 season. He signed a 10-year deal with Fox Sports to become the network’s lead football analyst but took last year off — a gap that only added to the anticipation over whether the most decorated quarterback in football history could transfer some of those skills to the booth. A commercial a few minutes before the kickoff featured Brady in his various football uniforms talking to his current self, questioning why he didn’t just take the estimated $450 million he earned in his NFL career and “lay on a beach getting fat on pina coladas.
” “What they’re really asking is why don’t you quit football?’ They don’t und.