Billiamin Olabanji, popularly known as Billy Que, is one of the leading Nigerian artistes and showbiz promoters in the United Kingdom. He is the CEO and founder of Billy Que Entertainment. In this interview with , Billy Que speaks about his experience working with Hip-hop and Fuji artistes, his contribution to the ever growing popularity of the Afrobeat genre and his vision for his brand, among other topical issues When I was young, I used to be a party rider.
I like going out a lot. I love to attend parties and have fun. And I always organize parties for friends and families.
So one day, I just asked myself why don’t I start making money with these parties and gatherings I do for people when I noticed people are making money off it as well. This was how I became a promoter and event planner. Organising an event and it was later canceled due to artiste missing flight on the day of the event.
So I have learnt never to make such a mistake again, as in getting an artiste to land on the day of the event. It’s just too risky. I will never try such a thing again.
I didn’t expect my promotional deals with Hip-hop / Afrobeats artistes as well as Fuji artistes, like proper indigenous music artists. It’s kind of funny how I’ve been able to handle the two genres effectively. Hip-hop artistes are easier to package because it involves less logistics.
As a Yoruba boy, I like my culture. That is why I like promoting Fuji music. Too many Fuji artists have worked with.
From King Was.