Thanks to stylish brands like and — and — more people are giving caviar a place on their charcuterie board ...
or even as a solo snack for when you’re craving a slightly briny treat with a unique, poppable texture. It’s definitely not a cheap treat: Fishwife’s sturgeon caviar, for example, . But plenty of people think caviar is worth the hype — and the cost.
, a TikToker who regularly shares her passion for caviar on social media, tells Yahoo Life that caviar is a worthwhile “treat yourself” gift for when she needs a pick-me-up. She likes to add it to her girls’ nights, accompanied by a martini. Other people are enjoying “couch caviar” — like food influencer , who coined the phrase to describe indulging in the snack without any preconceived notions that you must be fancy.
Her idea of a good night is caviar, potato chips and some crème fraîche — alongside a new episode of . Danielle Zaslavskaya Matson, TikTok’s “Caviar Girl,” took her passion for the food to a role as vice president of brand partnerships at . (Matson is the granddaughter of one of the founders of Marky's.
) The TikToker, who grew up enjoying caviar on rye bread with cold butter, says that while caviar is a pricier food by nature, she tells Yahoo Life that there are “entry-level options that are both delicious and complex in favor.” (The sturgeon caviar from Marky’s Caviar .) And though it may still be a luxury item, it’s one more people are saying is worth the splurge.