Hyderabad’s Helios chain from Titan Company Ltd, is broadening its market scope in Telangana through the opening of seven new stores. With this, the company aims to meet the increasing demand for luxury watches in the region. Deccan Chronicle spoke to Rahul Shukla, CSMO (Chief Sales & Marketing Officer), Titan Company Ltd.
Commenting on the growth of the brand, he said, “We have been growing at a rate of 25% CAGR in the last five years, and last year we grew by 35%. The premiumisation wave in the country is driving this growth, and we are well-positioned to capitalise on it.” Helios is India’s largest chain of multi-brand retail stores for international premium watches, with 240 stores across 90 cities.
The company plans to add 40-50 new stores every year, with a focus on strengthening its presence in the premium segment. Shukla said, “We are focussing on accessible luxury, and our product portfolio reflects that. We have a wide range of brands, from fashion watches to Swiss watches, and we are continuously adding new brands to our portfolio.
” The company has recently launched exclusive brands like U-Boat, Aigner, and Charriol, which have been well-received by consumers. Shukla said, “We are excited about the growth prospects in India, and we are committed to offering our consumers the best possible experience.” Titan Company Ltd has a strong presence in South India, with Hyderabad being one of its key markets.
Shukla said, “Hyderabad is a key market for us,.