'I make more in one hour on TikTok than a day in the shop' 18 minutes ago Huw Thomas • huwthomas Business Correspondent, BBC Wales BBC Laura Mallows, 33, sells body scrubs and beauty products via TikTok Laura Mallows knows she is a poster girl for TikTok's live shopping business. "I make more in an hour going live, than a day spent in the shop," she said. A boom in online sales prompted Ms Mallows' decision to close her flagship beauty store in Cardiff, instead selling her company's body scrubs and skincare through TikTok's live shopping stream.
But since the popularity of her products surged and hit the shelves in Superdrug and Boots, she is now pursuing her "dream" of opening a real-world shop once more. Selling on TikTok requires a good product and a personality that attracts buyers to watch live as orders are packed on camera. The social media platform, which plays host to more than 6,000 live shopping sessions every day, fulfills orders on behalf of sellers.
Anyone using the platform can access training and guides to help them join some of the 200,000 small and medium-sized businesses who are already there. Mallows Beauty sells its products from a small room in Llantrisant, south Wales, via TikTok A small room, decorated for a TikTok audience, allows the team behind Mallows Beauty to sell products directly from their office in Llantrisant, south Wales. "The progress has been wild," said Ms.
.. Huw Thomas.