In an age of competitive flight prices and a seemingly unlimited choice of destinations, the modern traveller has a never-ending selection of holiday options. As a result, airports and airlines need to keep on top of their game to secure a roster of return customers. The experience starts as soon as jet-setters pass through the revolving doors of the airports, where exclusive lounges await those eager to avoid the chaotic crowds of the main terminals.
These peaceful havens have come a long way over the years, as lounges look to outdo each other and ensure the best customer experience for their loyal customers. From here, it’s onto the plane, and whichever way travellers turn after embarking, invaluable improvements await them as they settle into their seats – whether its premium economy or first class suites. So, how are airports and airlines changing how we travel in 2024? And what can we expect from our adventures in the months and years ahead? From Michelin-star -worthy meals at high altitudes to the most exciting premium cabin upgrades, here’s what to expect from the journey ahead.
Before an adventure comes the agonising decision of exactly where to go. Of course, numerous airlines operate well-trodden routes for good reason, and UK travellers will never be short of flight options to our favourite Greek islands , Italian cities and long-haul idylls favoured by honeymooners and love birds. However, new territory opens up each season as airlines seek to expand their r.