Grammy Award-winning R&B group Boyz II Men is known for releasing the type of “big chunes” that solidly connect them with their Jamaican fan base of all ages. Three decades after their sole performance on the island, the group returns on October 26, courtesy of organisers Live and Direc and a host of sponsors. One major sponsor is Mayberry Investments, an entity whose footprints are not usually visible in such a huge way on the entertainment scene.
But, as CEO Gary Peart told The Sunday Gleaner at the launch of the event on Thursday, they have done their homework, and, if all goes as predicted, Mayberry could be seen in many more such spaces. “Boyz II Men are a legend. We did market research, and it came back, surprisingly, that more than 90 per cent of Jamaicans know who Boyz II Men are.
The demographics ...
from 75 all the way down to 20, recognised Boyz II Men. We were actually impressed by that, and that was one of the key reasons why we said we need to be a part of this event. We think that reconciles with our customer base, and that is something we want to be a part of.
We are on a mission to make every Jamaican wealthy and, if every Jamaican knows this brand and we want to make every Jamaican rich ...
it makes sense,” Peart said. The Lawns of UWI Mona is the venue of choice for the concert, which organisers promise will start at 8 p.m.
sharp and last for four hours. Joining Boyz II Men will be Tessanne Chin, who was present at the launch, and Lila Iké, who wa.