NEW YORK , Aug. 8, 2024 /PRNewswire/ -- Thorne, a science-driven wellness and personal performance company that delivers premium health and wellness solutions, today announced Mary Beech has been named Chief Growth Officer. Based in New York , Beech will oversee Thorne's marketing team and ecommerce business spearheading all efforts around product and brand marketing uniting data, customer sentiments, and scientific rigor to grow Thorne's direct-to-consumer, B2B, and health-care practitioner channels.
Beech will report into Thorne CEO, Colin Watts . "Mary is a proven growth marketing leader, and we are excited to welcome her to Thorne," said Watts. "Her experience leveraging marketing and data into brands will come into play quite heavily as we look to connect with more customers across our channels and become the fastest growing supplement brand.
We are continuing to build Thorne into the preeminent brand in the wellness market as evidenced by our 40-year legacy, the clinical science behind our products, and our future innovation plans that will ultimately empower a wide range of customers. Mary is going to make a real impact in both our short-term and long-term growth strategies across all aspects of Thorne's business via a shared commitment to and passion for health and wellness that is so evident." "Having been incredibly passionate about the wellness space and an avid Thorne user for years, I am really looking forward to being a part of the Thorne team at what is a pivot.