Shopping on Amazon has become a personality trait for many of us, but what’s it like on the other side? There are scores of small product-based business owners selling on the platform as a way to reach consumers aside from direct-to-consumer methods. This isn’t surprising since more than 51% of consumers on Amazon according to data from . Amazon states that there are two plans prospective sellers can choose from: Individual selling plan which costs $0.

99 per sale or the Professional selling plan for $39.99 per month, no matter how many items you sell. Sellers should expect to pay a referral fee on each item sold.

You can also choose between fulfilling your own orders and enlisting Amazon to sort, pack and send out your orders as a part of the plan you choose. So, it the process worth it? “Yes,” Tavia Green says. She is the founder and CEO of Climax Haircare, a vegan brand that initially sold only from its website and is now expanding into select beauty supply stores in Texas, Florida and Georgia.

Now, four years in, Green says Amazon is the natural next step. “There comes a time in the life of every business where growth cannot happen without expanding your 3PL – or in other words expanding your order fulfillment process,” she tells ESSENCE. “Some businesses choose to use small 3PL companies or grow their own fulfillment centers internally.

We chose Amazon because they undoubtedly provide a consistent quality of service that aligns with the experience that we .