This Morning's Alison Hammond experienced an embarrassing moment during Friday's episode when she accidentally botched one of the guests names on the ITV programme. As the broadcast commenced, the hosts excitedly informed their audience that they would be chatting with Hollywood A-listers Demi Moore, Jon Hamm, Billy Bob Thornton and Ali Larter about their upcoming series Landman. Yet, a moment of awkwardness ensued when Alison began announcing the star-studded lineup and mistakenly said Billy Bob's name.

Embarrassingly, she declared: "Now, it doesn't get more star-studded than today on our sofa, does it? Absolutely unbelievable, we're very excited to be joined by Hollywood legends Demi Moore, Job Hamm, Billy Rob Thornton- sorry about that, Bob!" Ali Larter, seated on the sofa, playfully remarked on the faux pas: "Great start!" Alison couldn't help but laugh over her slip-up as Dermot cracked a quip suggesting that the erroneous name was another guest on the show. Attempting to move past the error, Alison politely said: "So sorry! Billy Bob, apologies!" Showing visible discomfort from the blunder, Alison took refuge behind Dermot while he briefed viewers about their new show, reports the Mirror . However, Dermot wasn't going to let the incident go unnoticed as he teased: "You can't hide!" While the actor shrugged off the mistake with good humour, viewers didn't miss a beat in commenting on the blunder.

One viewer asked: "Billy Rob?[emoji]" Another commented: "Oh jeez, cringing.