Luxury travel evolves and the innovations of yesterday become the assumptions of today. Today, from Africa to the Caribbean , that assumption is privacy. For the last 14 years, À n i Private Resorts has been ahead of that curve .
Jane Street Capital honcho Tim Reynolds launched the brand, now with locations in the Dominican Republic, Thailand, Sri Lanka, and Anguilla, in 2010. The idea was simple: Aim small, and create private retreats bookable only on an exclusive basis. Reynolds first road-tested the model in Anguilla, with a 10-bedroom family vacation home.
Since then, Anguilla—once a quieter alternative to St. Barts—has grown with a direct flight from Miami and a bevy of five-star hotel options like the Four Seasons , Belmond’s Cap Juluca , and Malliouhana . All the while, Àni has quietly thrived on something better: an “if you know, you know” reputation.
Robb Report traveled to Anguilla to get an exclusive look inside the resort that helped make exclusivity a business model the world over. “Tim will always choose the location based on three things,” Henny Fraser, chief marketing officer at Àni tells Robb Report . “One is outstanding beauty, and another is that it has privacy, and Tim loved the privacy of being right on the edge of the cliff with views going out across the sea.
The third thing is we’re interested in going to places where we can make a difference. We create beautiful holidays for our guests, but it’s done with respect for the loca.