By Shriya Swami Kylie Jenner is not only dominating the makeup industry but also leaving a notable impact on the influencer landspace with her Instagram posts. Besides growing her business empire, the reality TV icon has continued to grace prominent fashion events. Last month, Jenner served a magical moment when she walked the runway of the Coperni show during Paris Fashion Week, which was held at Disneyland Paris.
Now, the reports are in for the celebrated fashion event, and Jenner has been crowned the top influencer. A post shared by coperni (@coperni) As reported by Vogue Business , influencer marketing platform Lefty and their partner, brand agency Karla Otto, crowned Kylie Jenner the most impactful influencer for Spring/Summer 2025. The media personality generated $20.
3 million in earned media value (EMV) from just three appearances during the last season. Jenner graced the Atlein, Schiaparelli, and Coperni shows during Paris Fashion Week. Vogue Business explained that EMV is calculated as $1 per like based on Instagram impressions and engagement.
Jenner generated 14.4 million in EMV with three Instagram posts after closing the Coperni RTW Spring 2025 as part of Paris Fashion Week. The first carousel garnered a whopping 5.
6 million likes on the platform. Following that, Jenner shared two more reels on the platform. In the first video, which sits at 16.
8M views, she shared snippets from her fitting for Coperni. The other reel, boasting 15.5M views, was a behind-the-scenes.