Apple's latest holiday ad is resonating with social media users, combining heartfelt storytelling with innovative technology. Titled Heartstrings , Apple CEO Tim Cook shared the advertisement on X, formerly known as Twitter. He captioned it as, “I'm so proud of the many teams across Apple developing powerful technologies that are improving people’s lives.
The Hearing Aid feature on AirPods Pro 2 uses your personalized sound profile so you can hear the moments that matter.” This is cool https://t.co/OeowXbGYvN — Elon Musk (@elonmusk) November 29, 2024 The nearly two-minute video focuses on the AirPods Pro 2 and the hearing health features introduced with iOS 18.
1. ALSO SEE: Apple's iOS 18.2 To Bring ChatGPT And Image Playground: What To Expect Elon Musk is also among the viewers who are praising the ad.
He commented, “This is Cool” on the video and shared it on X. The commercial, available on Apple’s YouTube channel, depicts a father on Christmas morning who struggles with hearing loss while his daughter unwraps a guitar. With his wife’s encouragement, he uses the AirPods Pro 2's Hearing Aid feature through his phone, allowing him to hear his daughter’s song clearly for the first time.
Apple highlights in the video description that people with hearing loss typically wait an average of 10 years before seeking treatment. The company introduces its end-to-end hearing health experience, which includes a scientifically validated Hearing Test and the ability to act.