This cult beauty brand went bust. Can it make a return?

Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login When Napoleon Perdis’ eponymous business went into voluntary administration in 2019, he told AFR Weekend he wanted it “to be around for the next 100 years”. Now owned by Chinese immigrant Livia Wang, Napoleon Perdis – the brand – is set for a relaunch to celebrate its 30th birthday.

But in a landscape markedly different from the one the company started in, can it compete? Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Introducing your Newsfeed Follow the topics, people and companies that matter to you. Latest In Fashion & style Fetching latest articles Most Viewed In Life and luxury.